Top 3 Things to Look for in a Luxury Real Estate Agent
When it’s time to sell a luxury home, you need the right agent. Not just any real estate agent will do. The luxury real estate market is a different animal and you need the right agent to help you tame that animal.
If you’re looking for the right luxury agent for your needs, you’ve come to the right place. Here are three things to look for in a luxury real estate agent.
Incredible Marketing
Luxury homes require great marketing to sell for top dollar. When you start searching for the right real estate agent for your home sale, you need one with a great marketing plan.
The plan they present to you should include offline, online and hyper-local marketing. It should also include a way to reach out to the potential buyers seeking a property like yours. Selling a luxury home takes far more than listing it on MLS and putting a sign in the yard.
Great Knowledge of the Industry
An agent without much knowledge of the luxury real estate market isn’t the right choice for you. Many agents are great at selling mid-priced homes, but have never tackled a luxury home sale. These agents may be well versed in real estate, but they don’t know the luxury industry.
You need an agent with great knowledge of the luxury real estate industry. You need someone with big sale capability and this doesn’t come without experience.
A Large Network
Maybe the most important thing your luxury agent need is a massive network. This network should include other agents, potential buyers and organizations. An agent with connections on the golf course, at charity dinners and throughout the industry will know how to reach out and get your home sold.
Check the organizations your agent is a part of and if they are exclusive, you may be on the right track. Luxury agents need these connections for their credibility and to get your home sold.
When it’s time to sell your luxury home, make sure you find an agent with these three things. If you don’t, you may watch your home sit on the market for more than a year!